Web3 Business Development & Growth
Sales & Business Development, Operations · Full-time
Hong Kong · Remote
Team: BD/ Operations
Type: Full-time
About Us
United Stables is building institutional infrastructure for stablecoins. Our platform focuses on enabling efficient issuance, redemption, and liquidity access for trading firms, payment institutions, exchanges, and digital asset institutions across the crypto ecosystem.
We work closely with market makers, custodians, and financial partners to support stablecoin liquidity and settlement across multiple blockchains and trading venues, helping improve capital efficiency and liquidity across digital asset markets.
About the Role
We are looking for a driven, strategic operator to own Web3 and specifically, DeFi business development end-to-end — from market intelligence research, to identifying and evaluating opportunities, to shaping our DeFi strategy, to executing partnerships and integrations on the ground. Use cases include trading, lend & Loan, payment etc. This is a full ownership role: you will not just propose what we should do in DeFi, you will make it happen.
You will work closely with senior team members across BD, Operations and Product team to expand $U's footprint across DeFi protocols, liquidity venues, and on-chain ecosystems. This role is for someone who is energized by both the strategic question (where should we be playing) and the execution grind (how do we actually get this deal done).
Responsibilities
- Onchain ecosystem Growth & Opportunity Evaluation
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Identify and evaluate Chains, DeFi protocols, liquidity venues, and integration opportunities (DEXs, lending markets, yield platforms, cross-chain infrastructure) relevant to $U's growth;
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Conduct due diligence on potential DeFi partners and counterparties, assessing technical risk, business fit, and strategic value;
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Develop and continuously refine our DeFi strategy — which chains, protocols, and use cases to prioritize, and why;
- Business Development & Partnerships
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Lead outreach and relationship-building with DeFi protocols, liquidity partners, and ecosystem players;
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Negotiate and structure partnership terms, integrations, and liquidity arrangements;
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Own the BD pipeline for DeFi from first contact through signed agreement;
- Execution & Launch
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Drive integrations and partnerships from agreement to live deployment, coordinating closely with product and engineering;
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Monitor post-launch performance of DeFi partnerships and integrations, and iterate based on results;
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Represent United Stables in DeFi ecosystem communities, governance forums, and industry events.
Requirements
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3+ years of experience in DeFi, crypto BD, or strategy roles, ideally with direct deal execution experience
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Strong understanding of DeFi primitives — DEXs, lending/borrowing, liquidity provisioning, cross-chain bridges, and on-chain mechanics
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Demonstrated ability to take a deal from first conversation to signed and live
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Strong network within the DeFi and broader crypto ecosystem
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Excellent communication and negotiation skills; comfortable operating with significant autonomy
Preferred
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Experience with stablecoins, RWA tokenization, or institutional digital asset infrastructure
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Existing relationships with major DeFi protocols or liquidity providers
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Experience operating within the major on-chain ecosystem (ETH, SOL, BSC, etc.)
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Proficient in AI tools
What You’ll Gain
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Ownership at scale: full end-to-end ownership of a strategic growth vector at a company building core infrastructure for the next era of stablecoins
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Ecosystem influence: a seat at the table shaping how $U integrates across DeFi — your decisions will directly shape where and how the protocol shows up across the on-chain economy
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Career foundation: build a track record of high-stakes deal execution in one of the fastest-moving corners of crypto, alongside experienced operators and investors