Content Lead

Trust Wallet

Trust Wallet

Park City, Bagmugaliya, Bhopal, Madhya Pradesh, India
Posted on Monday, May 13, 2024

Company Description

CoinMarketCap is the world’s most trusted and accurate source of data for cryptocurrencies. Used by millions of individuals, organizations, and exchanges, CoinMarketCap brings the most up-to-date market capitalizations, pricing, and cryptocurrency information to our users.

Pulling data from multiple exchanges and combining our robust research allows us to provide the most realistic representation of each cryptocurrency. As we grow, we will continue to provide access to our data wherever, whenever, and however is most helpful to our users.

Our mission is to be the world’s authority on cryptocurrency data. We believe in an open and decentralized world, where we play a pivotal role in powering decisions and insights to drive greater understanding and adoption of cryptocurrencies. We want to achieve this mission with people who truly believe in the value and potential of empowering individuals.

Job Description

As a Content Lead, you will be leading the global content strategy and an overall channel strategy for CoinMarketCap. You will need to be passionate about crypto, wanting to tell the world everything about crypto, and strategically utilizing different channels to present the content to appropriate levels of users. You’ll need to have the vision of how CoinMarketCap, as an industry thought leader, can help the mainstream users understand and adopt crypto, and make CoinMarketCap the number one source of truth/information when it comes to crypto.

You will be responsible for identifying strategic topics, elevating CMC's content strategy across all channels (video, social, editorial), and setting up goals for measuring success. It’s totally fine to be creative, as long as the strategy is meeting the company business goals. You’ll also work with the Product Managers and other stakeholders to reconstruct our content distribution platform, to make it more user friendly and easy to access.

Last but not least, you will be encouraged to search for external partnerships to open new distribution channels and expand our content outreach.


  • Work cross-functionally with product, BD, operations and research teams to develop a comprehensive content marketing strategy
  • Leading the inhouse editorial team and freelance writers to produce high quality content, ensuring the content published is consistent in our brand tone and reassuring keeping our neutrality
  • Set up smart goals, be data-driven, run experiments and campaigns to improve performance
  • Stay up to date on upcoming cryptocurrency market trends
  • Conduct competitor analysis to understand the market, and propose potential enhancements we can do on our content strategy
  • Build workflows and optimize existing processes
  • Identifying and creating content partnerships with industry thought leaders, media, and other channels


  • 7+ years work experience in content marketing and/or journalism in the crypto industry
  • Native/ near native level English in both written and spoken
  • Strong project management and team management skills
  • Ability to turn complex concepts into content that is easy to understand
  • Strong in writing and communication, but with experience working with other forms of content, such as video and audio
  • Entrepreneurial mindset with a strong sense of ownership; can work independently and efficiently in a fast paced environment
  • Experienced in working in a multicultural team and enjoy the diversity
  • Having prior experience in content localization marketing strategy will be a plus
  • Understands the SEO best practices such as keyword research and backlink strategies will be a plus
  • Having prior experience as a content creator will be a plus

Additional Information

Working at CoinMarketCap

    • Do something meaningful; Be a part of the future of finance technology and the leading company in the industry
    • Fast moving, challenging and unique business problems
    • International work environment, flat organization, flexible working hours
    • Great career development opportunities in a growing company
    • Possibility for relocation and international transfers mid-career
    • Competitive salary

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