Growth Marketing Lead



Marketing & Communications, Sales & Business Development
Australia · Remote
Posted on Friday, June 28, 2024

Company Description

SmartRecruiters is a global leader in recruitment software, empowering businesses to attract, select, and hire top talent. Our APAC team is dedicated to driving growth through innovative marketing and event strategies. We are committed to excellence and creativity, leading the B2B SaaS space in talent acquisition solutions.

Job Description

SmartRecruiters is seeking a visionary Growth Marketing Professional to lead our APAC team. This role requires a strategic thinker with extensive experience in the APAC marketing landscape who can drive significant pipeline growth and brand awareness. The ideal candidate will be a dynamic leader, adept at developing and executing high-level marketing strategies that align with our global objectives while addressing regional nuances.

Strategic Leadership:

  • Develop and oversee the implementation of comprehensive marketing and event strategies for the APAC region, ensuring alignment with global objectives and local market needs.

  • Lead quarterly and annual strategic planning sessions, setting ambitious yet achievable goals for pipeline growth, brand awareness, and market penetration.

  • Collaborate with global leadership to shape SmartRecruiters' overall marketing direction and contribute to worldwide strategic initiatives.

Marketing and Event Strategy:

  • Spearhead the creation of innovative, multi-channel marketing campaigns that resonate with APAC audiences and drive measurable business results.

  • Oversee the planning and execution of high-impact events, including industry conferences, exclusive executive roundtables, and customer summits.

  • Develop strategies to position SmartRecruiters as a thought leader in the APAC talent acquisition space through content marketing, speaking engagements, and strategic partnerships.

Team Leadership and Development:

  • Fostering a culture of innovation, accountability, and continuous improvement.

  • Mentor team members, identifying growth opportunities and supporting their professional development.

  • Collaborate cross-functionally with sales, product, and customer success teams to ensure cohesive go-to-market strategies.

Budget and Resource Management:

  • Manage substantial marketing and events budgets, ensuring optimal resource allocation and ROI.

  • Make data-driven decisions on budget distribution across various marketing channels and initiatives.

Performance Analysis and Optimization:

  • Manage key performance indicators (KPIs) for all marketing and event initiatives.

  • Conduct regular analysis of marketing performance, providing insights and recommendations to continuously improve effectiveness.

  • Present quarterly performance reviews to global leadership, showcasing results and strategic plans for upcoming periods.

Stakeholder Management:

  • Build and maintain strong relationships with key stakeholders, including C-level executives, partners, and industry influencers.

  • Represent SmartRecruiters at high-profile industry events and in media engagements.

Market Intelligence:

  • Stay at the forefront of APAC market trends, competitive landscapes, and emerging technologies in the talent acquisition space.

  • Provide regular market insights to inform global product development and business strategies.


  • 10+ years of progressive experience in B2B marketing, with at least 5 years in senior leadership roles within the APAC region.

  • Proven track record of developing and executing successful marketing strategies that drive significant business growth.

  • Deep understanding of the APAC B2B SaaS landscape, preferably with experience in HR tech or related fields.

  • Strong analytical skills with the ability to translate data into actionable insights and strategic decisions.

  • Excellent leadership and team management abilities, with experience building and mentoring high-performing teams.

  • Outstanding communication skills, with the ability to influence and engage at all levels of an organization.

  • Strategic thinker with the ability to balance long-term vision with short-term execution.

  • MBA or equivalent advanced industry experience preferred.

Additional Information

What We Offer:

  • Competitive executive compensation package, including equity.

  • Opportunity to shape the direction of a rapidly growing global company.

  • Autonomy to build and lead a high-impact marketing function.

  • Global exposure and the chance to work with diverse, cross-functional teams.

Application Process:

SmartRecruiters is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.