Role Summary

You'll be the connective tissue between BNB Chain and its strategic ecosystem partners — from leading DeFi protocols and RWA issuers to gaming studios, infrastructure providers, and institutional players. This is a high-ownership, high-visibility role: you'll architect joint go-to-market campaigns, translate complex technical integrations into compelling narratives, and ensure that partner wins become BNB Chain wins — and vice versa.

This isn't a coordination role. You'll come with strong opinions, sharp writing, and the ability to drive campaigns end-to-end across channels. If you're energized by the intersection of relationships, storytelling, and ecosystem growth in crypto, this is the role for you.

Key Responsibilities

• Own Strategic Partner Relationships

  • Serve as the primary marketing point of contact for BNB Chain's top ecosystem partners — DeFi protocols, RWA platforms, wallets, and institutional integrations

  • Build trusted, long-term relationships with partner marketing and growth teams, aligning on shared objectives and joint KPIs

  • Deeply understand partner products and audiences to craft narratives that resonate across the BNB Chain ecosystem and beyond

• Drive Partner GTM from Ideation to Execution

  • Design and execute co-marketing programs across social, events, newsletters, AMAs, and thought leadership — proactively bringing campaign ideas to the table, not just responding to inbound requests

  • Translate technical integrations and product launches into clear, differentiated value propositions for developers, traders, builders, and mainstream users

  • Coordinate across internal teams (BD, content, social media, events, design, PR) and external partner stakeholders to deliver campaigns on time and on message

• Create Category-Defining Content

  • Produce partner case studies, co-authored op-eds, launch announcements, and educational materials that establish BNB Chain as the home of builders

  • Write and edit copy across formats — social threads, long-form posts, press releases, one-pagers — with precision and voice

  • Develop sales enablement and co-marketing assets that empower partners to represent BNB Chain credibly in their own channels

• Measure and Optimize

  • Define success metrics for every partner campaign and track performance rigorously

  • Surface data-driven insights on ecosystem activity to identify the most compelling partner stories and highest-impact opportunities

  • Report on partner marketing impact with clarity to internal stakeholders and leadership

Requirements

• Experience: 5+ years of experience in partner marketing, growth marketing, and experience with blockchain/web3 and/or financial services

• Expertise: Deep understanding of blockchain, web3, DeFi, financial services, and growth marketing

• Marketing: Experience planning and executing successful marketing campaigns and growth marketing tactics

• Collaboration: Experience working cross-functionally to drive GTM execution with internal and external teams

• Adaptable: Can manage multiple priorities simultaneously in a fast-paced environment and establish structure and processes that scale

Preferred Skills

• Deep understanding of the BNB Chain ecosystem and its key projects.  

• Experience with RWA, DeFi, and institutional blockchain integrations

• Multilingual abilities or experience working in global markets is a plus.