As a Web3 Campaign Manager at BNB Chain, you will focus on two different types of campaigns (1) social campaigns to drive exposure and visibility on social media and (2) DeFi campaigns to drive key performance indicators such as TVL, transaction volume, trading volume, etc. You will identify growth opportunities, develop and execute strategic marketing campaigns, and collaborate closely with cross-functional teams to drive user acquisition and ecosystem expansion. You will leverage data-driven insights and market trends to optimize campaign performance and contribute to the overall growth of BNB Chain.

Responsibilities

• Identify growth opportunities for user acquisition and channel optimization across BNB Chain products through data-driven research and analysis of key metrics.  

• Plan and execute targeted social media campaigns to increase exposure and visibility of BNB Chain across major social platforms.

• Design and manage DeFi-focused campaigns aimed at driving key performance indicators such as Total Value Locked (TVL), transaction volume, and trading volume.

• Collaborate with Product Managers, Product Marketing, Business Development, and other stakeholders to align campaign strategies with business priorities and incorporate insights from campaign reviews.  

• Develop cohesive, shared go-to-market (GTM) plans with clear timelines by working closely with key stakeholders.  

• Leverage historical data and customer insights to build, test, and iterate on the optimal marketing channel mix.  

• Provide thought leadership on emerging marketing trends and user stories to identify, test, and optimize new opportunities and processes.  

• Communicate regularly and share post-campaign learnings with internal teams and external partners to drive continuous improvement.  

• Manage campaign budgets, timelines, and performance metrics to ensure successful execution and ROI.  

• Support product launches, ecosystem events, and developer programs with targeted marketing initiatives.  

• Build and maintain strong relationships with ecosystem partners and key stakeholders.

Requirements

• 4+ years of professional experience in the Web3 landscape, with at least 2 years specifically in Web3/crypto marketing. Experience in DeFi or blockchain network companies/projects is a must.  

• Familiarity with both centralized and decentralized blockchain platforms and services targeting retail users. 

• Deep understanding of DeFi protocol mechanisms and their impact on user behavior and ecosystem growth. 

• Experience using on-chain data analytics platforms such as Dune Analytics and similar tools to extract insights and inform campaign strategies.  

• ROI-driven and strategic thinker with a strong analytical mindset.  

• A natural leader combining creativity with data-driven decision-making.  

• Excellent communication skills with the ability to influence and align multiple stakeholders.  

• Detail-oriented and diligent, with strong problem-solving skills and the ability to work autonomously.  

• Highly organized, able to manage multiple projects simultaneously, meet tight deadlines, and handle budgets effectively.  

• High energy and self-motivated, capable of working with minimal supervision.

Preferred Skills

• Deep understanding of the BNB Chain ecosystem and its key projects.  

• Experience with influencer marketing, community engagement, and ecosystem partnerships in the crypto/Web3 space.  

• Proficiency with marketing analytics tools, CRM platforms, and campaign tracking software.  

• Multilingual and/or experience working in global markets is a plus.